The campaign lives without drugs in Mexico health department in line with the Azteca television, we can see the different elements to inform and society discourage the consumption of drugs.
In the spot we can see that the elements
visual, colorful flower
anthropomorphic. Child with casual dress and look sick.
representation: caricature, surreal.
phonic:
music, rap singing flower. Speech act
persuasive
tends to the indirectness, but little information required.
chorus: "Not true, never mind, it is not true ..
-that harm your body, that poison your body ...
-to live without drugs, live happy, living without drugs, be happy.
The flower tells the child about the context in which a child may be tempted to use the drug, its effects and suggests that drug-free life is happiness.
This commercial is clearly designed to capture attention and stay in the psyche of children. The cartoon and the colors appeal to children. The song is appropriate for the mnemonics. My sister sang it 12 years from memory. Possibly for
relevance theory, this message will not be as effective for an audience of seniors, but if the public can be smaller, as implicature: children with x-shaped eyes, a spider coming out of the container drug, are consistent with the imagery and child phobia.
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